Wellington NZ: As the New Zealand Government introduces the All-of-Government (AoG) Creative and Media Services panel, the opportunity for Government Agencies to benefit from advanced AI marketing tools has never been greater.
Unsurprisingly, some of the larger Advertising, Media, and Creative businesses, as written about in this week’s NZ Herald, have not been included, resulting in those businesses having to ask some big questions.
Empowering Government Agencies with AI-Driven Strategies
DigitalxMarketing brings a wealth of expertise in AI-driven marketing strategies, making us an ideal partner for Government Agencies looking to enhance their communication and marketing efforts.
Current AI tools enable more personalised, targeted, and data-driven campaigns, ensuring that government messages resonate with the right audiences at the right time, in the right place.
From predictive analytics, data crunching and automated content creation to sophisticated audience segmentation, our solutions are designed to optimise every aspect of a campaign. This ensures that Government Agencies can not only reach their target audiences but also drive meaningful action and engagement.
DigitalxMarketing will give Government Agencies private enterprise clarity on government marketing and communications spend.
Our observation is that some of the traditional and incumbent advertising and media agencies have been slow to adapt their business models and deliver disruptive business services remaining expensive and uncompetitive. The Government has clearly signalled it wants to use this opportunity to drive down costs whilst delivering better outcomes.
With the rollout of the NZ, All of Government Creative and Media services contract, Mathew Collins, Managing Director of Australasia-based DigitalxMarketing said " Its game on. The tide has turned. Media and Creative services delivered to Government Agencies have to change with the times and technology. The cookie-cutter solutions and old business models have come under attack as the use of AI in marketing allows innovative service providers to deliver better outcomes at lower prices. We embraced the opportunity to deliver this to the NZ Government Agencies."
Mathew Collins invested in an NZ-developed digital technology in the 1980s that was started by some engineers out of Tait Electronics, and sold it to British Aerospace Satellite division based in Surrey United Kingdom. He relocated to the UK in 1989 to work on the manufacturing and distribution of the technology throughout UK, Europe, and North America. Since then we have seen monumental technology changes that have disrupted business and marketing. During that time Mathew worked with some major global brands, corporations, and entrepreneurs around the world, including the digitisation of Piccadilly Circus lights, the most expensive digital advertising in the world. Returning to NZ after 30 years in 2020 he identified that the advertising and marketing industry was ready for a shake up by embracing the latest marketing technologies (Martech) and set up DigitalxMarketing to be positioned for that opportunity.
Mathew Collins is available for interview.
Please contact: maria@digitalx.marketing
Kommentare