Want more traffic to your Website - THIS IS WHAT YOU DO with your SEO

Here is some basic information to help your website SEO so you get more traffic

What is Search Engine Optimisation (SEO)

• SEO is a set of processes for improving your website's visibility in search engines

• When done right, you can increase organic traffic to your website

• The aim is to fulfill users' search needs by creating relevant, high-quality content

• Keywords are used in web page content to potentially rank at the top of Google’s results

• Ranking at the top of Google for your target keyword can bring in quality, targeted traffic

• Identifying your keywords, your keyword gaps and your competitor keywords will help you drive more traffic

To execute your SEO strategy you need to focus on 3 key areas

On-Page SEOInvolves optimising elements of your webpage so they rank higher on search engines and get more traffic. Elements to optimise include:

1. On-page content

2. Keywords

3. Title tags

4. Meta descriptions

5. Internal links

6. Headers

7. URLs

Off-Page SEOInvolves tactics applied outside of a website to improve its rankings. The goal is to position your site as more trustworthy and authoritative. Tactics include:

1. Link building

2. Guest posting

3. Local SEO

4. Social media marketing

5. Influencer marketing

6. Public relations

7. Brand mentions

Technical SEOThe process of optimising a website for search engines, but it can also include activities meant to improve user experience. Tasks include:

1. Submitting your sitemap to Google

2. Creating an SEO-friendly site structure

3. Improving your website’s speed

4. Making your website mobile-friendly

5. Finding and fixing duplicate content issues

The Keywords You Rank for Will Have a Big Impact on How You Approach SEO

Q: What is keyword research?

A: The process of finding what keywords (or phrases) people are searching for on Google (and deciding which of those keywords you want to try to rank for). There are short keywords and long tail keywords.

Q: What makes a good keyword?A: The best, most ideal keywords are ones that:

• Have decently high search volume so you can get significant traffic from them

• Have relatively low keyword difficulty relevant to your business so you can convert the visitors into purchases. Have commercial or transactional search intent because people searching for these keywords are more likely to buy something.

Q: What should I consider when doing keyword research?A: There are four major factors to consider:

1. Search volume—how often people search for a given keyword

2. Keyword difficulty—how hard it will be to rank for a keyword

3. Relevance—whether or not a keyword is relevant to search goals

4. Search intent—what people are trying to accomplish when searching for a keyword

You will need specialist digital marketing tools to do this.

If you need help to identify keywords and to implement an SEO strategy for your Website  feel free to have a chat with us.